The History of Postcards - The Creative Hagja

In the digital age, where we can send images and messages to someone via cell phone, postcards were once a popular form of communication. Postcards allowed people to send images and messages to each other via postal mail. In this article, we’ll explore some of the history of postcards.

The Origin of Postcards

The concept of postcards originated in 1865. Dr. Heinrich von Stephan, a Prussian postal officer, proposed the idea, but it was denied. At the time, Stephan’s postcard idea was considered “too radical”. Plus, his peers didn’t believe that people would write their personal information on a card. However, four years later (in 1869), Austria-Hungary decided to use the postcard concept. These postcards didn’t have any images, only text. During the Franco-Prussian War, soldiers started using postcards to send messages to their families back home. The first picture postcard appeared in 1870 in France. August Schwartz, a German book dealer, designed this illustrative postcard.

*Conlie postcard. Image Source: Wikimedia Commons*

The Surge of Picture Postcards

In the 1880s, the demand for picture postcards increased. People started collecting postcards at the 1889 Exposition Universelle in Paris after the construction of the Eiffel Tower. Many of these postcards had drawings of the Eiffel Tower on them.

*Eiffel Tower postcard. Image Source: The Graphics Fairy*

Similarly, in the US, Chicago’s 1893 World Fair featured postcards as collectibles.

*Exposition Card from the Chicago World’s Fair. Image Source: University of Libraries, University of Maryland*

In addition, many middle- and upper-class Americans started traveling for leisure. This meant that these vacationers wanted souvenirs from their travels, and postcards served that purpose for them.

*Hotel Vendome in San Jose, CA in 1898. Image Source: University of Libraries, University of Maryland*

Furthermore, the “Act of Congress of May 19, 1898” allowed private publishers and printers to produce postcards that cost one cent. These postcards were labeled as “Private Mailing Cards”, and they were now the same price as the government printed cards. Then, in 1901, the labeling of “private mailing cards” changed to just postcards. The Post Office Order No. 1447, issued by the Postmaster-General, allowed this change. Between 1905 and 1915, nearly a billion postcards were mailed per year in the US.

*Private Mailing Card.* Image Source: University of Libraries, University of Maryland

The Decline of Postcards

At the end of WWI, the demand for postcards started to decline. The increased use of the telephone was one of the reasons for this. Plus, American printers weren’t as advanced as other countries such as Germany (who dominated the postcard printing market). This meant that America could no longer import German postcards, due to the war. However, people still collected postcards, and this introduced the White Border Period. The White Border Period (1915 – 1930) of postcards allowed printers to use less ink when printing postcards. The printers didn’t print to the edge of the postcard. So, this left a white border around the image of the postcard. Also, this left space on the postcard to put the name of the place where the image is from.

*Australian Pines* *Ave. Palm Beach, FL. Image Source: University of Libraries, University of Maryland*

*Hartford Union Station, CT in 1917. Image Source: Wikimedia Commons*

Postcard Artists

We can’t talk about the history of postcards without discussing some of the artists who created them. There are many artists worth mentioning throughout the different postcard eras. Some of these artists include Miles Sater, Giovanni Nanni, Josefine Allmayer, Louis Wain, and Fritz Gilsi.

Miles Sater, a lithographer and illustrator, designed P.F. Volland’s Art Lover Series postcards. These postcards showed scenic areas of Chicago.

*“Chicago As Seen From the Harbor”. Image Source: Metro Postcard*

Giovanni Nanni, painter and illustrator, started designing postcards during WWI. Most of Giovanni’s postcards featured women in fashionable clothing. In his postcards, the fabric patterns of the women’s scarves were the focal point of the design.