Why do you need a logo? Logos help businesses tell their company’s story. For example, the Starbucks logo comes from Greek Methodology. It depicts an image of a siren (which lures sailors to the sound of their singing). Likewise, Starbucks wanted to attract coffee lovers to their coffee. So, they used the siren with two tails to symbolize this. By creating an effective logo, businesses build trust and create an emotional connection with their customers.
In addition, businesses with effective logos establish brand identity. Brand identity is what makes your company different from other brands: logo, colors, typography, design, etc. It’s everything you visually see. How can a business create an effective logo that will do these things? Continue reading to get some tips on creating an effective logo.
Some of the most recognizable logos are simple and use a limited number of colors. This is what makes them timeless.